Posted By Flying Team 
Define relevance before judging performance
A search for “camping” can include different audiences, vehicle themes, gift ideas, and products with only a loose connection to your intended design. Comparing all of them together can make the niche look more coherent than it is. The first task is to define which listings belong in your research sample.
Flying now gives you a clearer way to do that in supported stored-research views, including Best Sellers: combine Match All with the terms you need, then use Excludes to remove specific distractions. These controls shape the results you inspect; they do not establish that a niche is profitable.
1. Keep the marketplace and product consistent
Open Best Sellers, choose a marketplace, and select the product type you want to investigate. For a German T-shirt project, keep Amazon Germany and shirts selected while refining the query. Changing the product or marketplace at the same time as your keywords makes it harder to understand which change affected the results.
Begin with enough breadth to see the language used in the niche. Read several listing titles and brands before adding more restrictions. A useful filter removes an unwanted interpretation of your idea, rather than merely reducing the number of products on screen.
2. Choose the matching mode deliberately
| Mode | When to use it |
|---|---|
| Standard search | Explore a topic before deciding which terms are essential. |
| Specific search | Focus the search on a particular phrase. |
| Match All | Require each of your entered keyword terms or phrases to match. |
| Title only | Limit matching to listing titles when title wording is the question. |
These are alternative matching modes, not a promise that every option can be stacked together. Choose the mode that answers your research question and check the displayed results after switching.
3. Use Match All for the core of your idea
In Match All mode, add up to five keyword entries using the keyword input. For an instructional camping search, you could begin with Camping and Wohnmobil. This asks for both concepts instead of treating either as sufficient on its own.
Do not fill every available entry simply because you can. Two useful terms may produce a better starting sample than five highly restrictive phrases. If too few products remain, remove the least important entry first and inspect the broader set. A small result count can reflect your query, the stored catalog, or missing wording rather than an undiscovered business opportunity.
4. Exclude unwanted interpretations
Use the Excludes input to add more than one unwanted term. For example, if your research is specifically about motorhome designs, you might investigate whether excluding Zelt and Angeln removes unrelated tent and fishing themes. These are suggested search settings, not a report of results we have measured.
Add exclusions one at a time. Relevant products can contain an excluded word in an unexpected context. Re-read the remaining sample instead of assuming that a stricter query is always a better query. The separate Hide official brands option can also help focus a research set, but it is not a trademark-clearance check.
5. Compare a sample you can explain
Once the listings fit your definition, record the marketplace, product, matching mode, included terms, and exclusions. Now price, rank history, and keyword patterns have a more understandable context. If you later change the filters, treat the new results as a different sample.
Search features and advanced filters depend on your access. Start in Flying Research, make one purposeful adjustment at a time, and move into comparison only after you can explain why the remaining products belong together.
Search for Camping and Wohnmobil together
Try Match All with Camping and Wohnmobil, then add Zelt or Angeln to Excludes when they do not belong in your sample. Read the remaining listings before comparing their rank history.
Already have a Flying account? Try Match All in Best Sellers